Lovejoys Pure & Simple is specially formulated using fresh salmon sourced in the UK, sweet potato, vegetables, herbs, and sunflower oil.
 
We do not include unnecessary grain-based fillers, our sweet potato provides all the dietary fiber your dog needs.
 
Made using only the best freshly prepared ingredients, Lovejoy's food is enriched with natural extracts, vitamins, and minerals to provide your dog with all he needs for a happy, healthy life.